Designers: PepsiCo Design & Innovation, New York, New York, USA
Client: PepsiCo Inc., Purchase, New York, USA
7up Lemon Lemon is a new global brand and premium sparkling lemonade where sparkling water, 6% lemon juice, and a touch of sweetness come together for fresh, fizzy goodness.Lemon Lemon references 7up’s rich lemon-lime heritage with a fresh and contemporary style. The visual language combines the appeal of the vintage world of nostalgic lemonade with whimsical and modern design elements. The bright color palate is based on the colors of real fruit found in nature and the bold stripes are the backdrop to the Lemon Lemon universe, creating a sense of flow and movement, which helps the packaging pop at shelf. The playfulness of the logo, bubbles and classic styling of the brand evoke timeless fun and enjoyment.