Designers: Karim Rashid, New York, New York, USA
Client: Nutrismart Ltd, Ljubljana, Slovenia
nuMe is the first step to a nu you, designed for the contemporary woman striving to make a complete transformation in her life by putting her health, mind, and body first. Natural innovation and pure design are embodied by nuMe's inviting, multi-functional, and environmentally-friendly packaging. The branding speaks to the educated, design-conscious consumer in today’s modern world by creating a packaging solution that refuses to sacrifice substance or style. nuMe is a concept that changes a woman’s life and her perspective of the (im)possible.