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Logitech Packaging 2015
Designers: DesignStudio in collaboration with Logitech Design, DesignStudio, San Diego, California, USA and Logitech Inc., Newark, California, USA
Client: Logitech Inc. Newark, California, USA
DesignStudio analyzed how Logitech products looked instore and onshelf next to competitors. Simplification of text, color, and imagery was key to redesigning packaging that would stand out in busy, overcrowded retail environments. Logitech’s new palette of bold, bright colors takes a defiant stand against a sea of neutral tones. Product descriptors shifted from a numeric system to short consumerfriendly names. Marketing fluff was stripped away to describe the core essence of the product and ease global transcreation. Clean, singleangle imagery focused on the wellcrafted features of each product.