The Ioniq eco-focused vehicle platform is the first in the world to offer three distinct electrified powertrains on a single, dedicated vehicle platform – the Ioniq Hybrid, Plug-in Hybrid and Electric models. Hyundai’s approach for the Ioniq line-up delivers an uncompromising design and driving experience coupled with the latest in safety and convenience technologies, making it an appealing choice for a wide range of buyers. The Hyundai Ioniq is an important milestone in Hyundai’s global sustainability strategy.

The hybrid industry share has closely followed gas price fluctuations, meaning this segment typically does well in the marketplace when gas prices are high. According to projections, Ioniq will go on sale during a period of lowest gas prices since December 2008, making this vehicle harder to sell in a tough market. In addition, two of the alternative-fuel market’s biggest players, the Toyota Prius and Chevrolet Volt, just launched their next-generation models. The plug-in and electric market is becoming cluttered as more automakers are launching vehicles in this segment to adhere to zero emission vehicle (ZEV) government mandates.

The Ioniq line-up will attract an entirely new group of eco-oriented buyers in the U.S. market as the world’s first dedicated vehicle platform with three electrified low-and zero-emission powertrain choices. With outstanding powertrain flexibility, design, connectivity, and advanced technologies, Ioniq meets the needs of a large and growing group of buyers needing a highly efficient, low-emissions vehicle without compromise to their daily lifestyles.

Hyundai’s Ioniq line-up calls upon two key factors, efficiency and technology, in its design, which combine to create both a unique and forward-looking appearance. Throughout the entire development phase, engineers and designers worked closely to ensure that form and function evolved simultaneously in a complementary fashion. Distinguished exterior design sets Ioniq apart from its competitors as advanced technologies are integrated with the overall design.